First off I want to thank everyone for your feedback on the Rusty Cabbages logo. After looking at the votes and the comments I decided that the full cabbage will be the main logo. I might still use the circular logo somewhere though, I am not sure. When I first thought of the logo I was set on the “rusty” color but realized that it does not have to be so literal and I like the idea of using three shades of the same color instead.

Of course the logo itself was not all. I had to come up with a typographic treatment for the name. Typography is something I have always had a bit of a hard time with and I have much admiration for designers who can do it well and make it look so effortless. Check out the documentary Helvetica to get an idea of how much people get into the little details of each letter you type . . . specifically Helvetica. I realize if you are not into design (or even if you are) this might sound boring, but it is really fascinating and each person interviewed is very entertaining and knowledgeable.

Below are six versions of the logo. Again, I would love to see your feedback in the comments. Let me know what stands out (good or bad) and what speaks to you. As a reminder Rusty Cabbages will be the name of the business I am starting, to sell the things I make (mostly jewelry, clothing and other accessories). To see how this logo has developed you can look back at the sketches and the color treatments.

Version 1 Type Options

Version 2 Type Options

Version 3 Type Options